38 Station Rd, Cheadle Hulme, Cheadle, SK8 7AB

I was chatting to a previous customer the other day. We were laughing.

We were laughing about how our journey together started.

Or should I say, how much longer the beginning of her journey took, than it really should have.

You see, by the time she finally came to me, she knew exactly what type of kitchen design she was after. One that matched her home. She knew she wanted a sleek, modern style, with a handleless finish. She even had a good idea of the appliances.

I sensed a real impatience about getting started. And when I asked her why, it was because she’d already been to one of the big retail park brands, you know the ones.

She said she wasn’t ashamed to admit she was attracted by the juicy discounts they had on offer (with a fast-approaching deadline of course), and a promise of installing ‘the dream kitchen’ in two weeks’ time (with only a few conditions, they added).


She quickly started to feel like she could never get hold of the right person to ask a specific question, and that they were steering her towards a kitchen she didn’t actually want. It almost felt like they were trying to persuade her to take a kitchen that was in stock, rather than what she really wanted.

Independent Vs National Kitchen Retailer

So, we met at our showroom, and had a coffee. She loved looking at all the different luxury kitchens on display. I took her through the process, how we project manage everything from concept to install.

After a couple more chats, she said to me, “Joanne, I’m so relieved and reassured that you’re creating my kitchen. I thought to start with it would be too expensive. Yes, the two original quotes are different, but your prices are complete, open and transparent. No ‘hidden’ extras…..”

“….more than that” she continued, “the quality of your workmanship, customer service and project management from start to finish has meant I have thoroughly enjoyed this process. I finally have my perfect bespoke kitchen that will last me for years to come.”

As an independent kitchen retailer, It’s a story I hear a lot. And my response is simple:

Price is what you pay, value is what you get.

You’ll always be looked after with Appleton. You’ll get the right unique solution for you, that you had in your head from the beginning.

And if you give us a call first, you might just cut out a lot of stress and wasted time!


Download a Brochure

Download your free Appletons Designer Kitchens brochure below

Arrange a Design Consultation

Meet with us at our Cheadle Hulme kitchen design showroom

(Appointment required for a showroom consultation.)

What our customers say ...

  • Thank you so much Joanne for designing and installing our dream kitchen. It's fab!! The service we have received has been professional, reactive, attentive and on time. I couldn't recommend you highly enough.

    gregor maclean Avatar gregor maclean
  • I waited a year before adding a review as I wanted to give it some time before leaving my thoughts. The experience with Joanne was fantastic from start to finish. She listened to our design ideas, offered advice, and delivered a design which was exactly what we were looking for. Joanne made several site visits to ensure everything was measured correctly so there would be no later surprises, and this really paid off as we were able to maximise the space that was available to us. Her installers were first rate - I wish I had them doing the rest of the carpentry on the build. They went above and beyond to ensure we had a quality finish. Joanne sourced the appliances for us at the best rates available and provided us with the contact details of an excellent glass splash-back manufacturer. I highly recommend Appleton Kitchens.

    Nick Avatar Nick
  • Our new kitchen is fantastic, we are really pleased with the quality and design. Jo was great right from our first meeting. We worked through designs and she was really open to making changes and trying ideas. There was no sales pitch or pressure to sign up. The implementation was also impressive, she gave a detailed plan and stuck to it, dealing with issues quickly. We would recommend Appleton kitchens to anyone seeking a high quality kitchen and a no hassle implementation.

    Christine Edge Avatar Christine Edge
  • Excellent responsive service. Not at all pushy and very happy to re-design until customer is happy. Pride and integrity in their work - regular site visits when installation was taking place to ensure the kitchen was meeting requirements and frequent contact / reassurance over any queries. Would definitely recommend.

    Alison Hamer Avatar Alison Hamer
  • Appleton Designer Kitchens were absolutely fantastic during our new kitchen design and installation. The attention to detail and communication with our builder was second to none. They were really flexible and were more than understanding when dates were changed and ceiling heights were altered which required cupboard changes. Joanne project managed expertly. I am extremely happy with the service, the high quality of the kitchen and all appliances. I will recommend her and the team without hesitation.

    andy mort Avatar andy mort
  • Joanne created an amazing bespoke kitchen design that perfectly answered the design brief. Her attention to detail and commitment to delivering the final fitted kitchen was outstanding. When a small part of the design did not "work" quite as expected she found the perfect solution. I have no hesitation in recommending Appleton kitchens.

    Rachel Cuthbert Avatar Rachel Cuthbert

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Visit our showroom ...

Our consultations allow us to get to know one another so we can create a sleek and stylish kitchen that will complete your home. So, if you are based in or around Cheadle, and in search of a German Pro-norm Kitchen that is bespoke to your lifestyle, get in touch.


Opening Times

Monday to Friday – By appointment only
Saturday 10am – 4pm
Sunday Closed

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