38 Station Rd, Cheadle Hulme, Cheadle, SK8 7AB

I was chatting to a previous customer the other day. We were laughing.

We were laughing about how our journey together started.

Or should I say, how much longer the beginning of her journey took, than it really should have.

You see, by the time she finally came to me, she knew exactly what type of kitchen design she was after. One that matched her home. She knew she wanted a sleek, modern style, with a handleless finish. She even had a good idea of the appliances.

I sensed a real impatience about getting started. And when I asked her why, it was because she’d already been to one of the big retail park brands, you know the ones.

She said she wasn’t ashamed to admit she was attracted by the juicy discounts they had on offer (with a fast-approaching deadline of course), and a promise of installing ‘the dream kitchen’ in two weeks’ time (with only a few conditions, they added).


She quickly started to feel like she could never get hold of the right person to ask a specific question, and that they were steering her towards a kitchen she didn’t actually want. It almost felt like they were trying to persuade her to take a kitchen that was in stock, rather than what she really wanted.

Independent Vs National Kitchen Retailer

So, we met at our showroom, and had a coffee. She loved looking at all the different luxury kitchens on display. I took her through the process, how we project manage everything from concept to install.

After a couple more chats, she said to me, “Joanne, I’m so relieved and reassured that you’re creating my kitchen. I thought to start with it would be too expensive. Yes, the two original quotes are different, but your prices are complete, open and transparent. No ‘hidden’ extras…..”

“….more than that” she continued, “the quality of your workmanship, customer service and project management from start to finish has meant I have thoroughly enjoyed this process. I finally have my perfect bespoke kitchen that will last me for years to come.”

As an independent kitchen retailer, It’s a story I hear a lot. And my response is simple:

Price is what you pay, value is what you get.

You’ll always be looked after with Appleton. You’ll get the right unique solution for you, that you had in your head from the beginning.

And if you give us a call first, you might just cut out a lot of stress and wasted time!


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Download your free Appletons Designer Kitchens brochure below

Arrange a Design Consultation

Meet with us at our Cheadle Hulme kitchen design showroom

What our customers say ...

  • 5 star review  Excellent responsive service. Not at all pushy and very happy to re-design until customer is happy. Pride and integrity in their work - regular site visits when installation was taking place to ensure the kitchen was meeting requirements and frequent contact / reassurance over any queries. Would definitely recommend.

    thumb Alison Hamer
  • 5 star review  Appleton Designer Kitchens were absolutely fantastic during our new kitchen design and installation. The attention to detail and communication with our builder was second to none. They were really flexible and were more than understanding when dates were changed and ceiling heights were altered which required cupboard changes. Joanne project managed expertly. I am extremely happy with the service, the high quality of the kitchen and all appliances. I will recommend her and the team without hesitation.

    thumb andy mort
  • 5 star review  Joanne created an amazing bespoke kitchen design that perfectly answered the design brief. Her attention to detail and commitment to delivering the final fitted kitchen was outstanding. When a small part of the design did not "work" quite as expected she found the perfect solution. I have no hesitation in recommending Appleton kitchens.

    thumb Rachel Cuthbert
  • 5 star review  We are in love with our new kitchen. Joanne and her team were great from start to finish. We felt in safe hands. Our kitchen was part of a larger extension project and Joanne worked with our builders to ensure the kitchen installation was delivered on schedule. Communication was quick and helpful throughout the process. We would recommend to anyone.

    thumb Alex Cropper
  • 5 star review  Joanne and her team were excellent, from our initial consultation with her ,through to the design and installation stages. She is a professional. We had full confidence in her to deliver our small kitchen. She was always available to resolve any queries or issues that we had. We would highly recommend Joanne to project manage your new kitchen to run through the various options , developing and creating your stylish kitchen.

    thumb Tom McManamon
  • 5 star review  Joanne and team did an excellent job designing, project managing and installing our new kitchen. We knew we were in safe hands when we first met her at her fabulous show room to discuss ideas and designs. She was approachable and realistic and there was no hard sell. Joanne had put 3D designs together and clearly explained the pros and cons of each proposal. Throughout the entire process, she was dedicated to making everything perfect, making multiple visits and she also answered queries promptly. Joanne's attention to detail is exceptional! The customer service level was top notch, fantastic, we love our new kitchen and highly recommend Joanne and this company to family and friends. The whole experience was easy, and Joanne is a pleasure to deal with! Thanks again :)

    thumb Liz Burgess

View our projects ...

Visit our showroom ...

Our consultations allow us to get to know one another so we can create a sleek and stylish kitchen that will complete your home. So, if you are based in or around Cheadle, and in search of a German Pro-norm Kitchen that is bespoke to your lifestyle, get in touch.


Opening Times

Monday to Friday – By appointment only
Saturday 10am – 4pm
Sunday Closed

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